Strategic Communications Analysis and Consulting

Movement plan

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Phase 1: Discovery

  • Discovery Questionnaire

  • 30-Minute Discovery Phone Call

Phase 2: Analysis and Reporting

  • Website Performance and Competitive Analysis

    • website compared to your top stated and digital competitors

  • Website Strategic Communication Review

    • structure/flow

    • clarity of purpose

    • ideal customer/audience identity

    • clarity of USP & UVP (authority)

    • precision, persuasiveness, and barriers to conversion

  • Strategic Communication Analysis Report

    • website performance and competitive analysis

    • website review summary and general recommendations 

Investment and Delivery

Report Delivery: 14 business days from payment

Investment: $2,000


momentum plan

Phase 1: Deep Discovery

  • Discovery Questionnaire

  • 45-Deep Discovery Phone Call

Phase 2: Analysis and Reporting

  • Website Performance and Competitive Analysis

    • website compared to top 3 self-identified and digital competitors

  • Website Strategic Communication Review

    • structure/flow

    • clarity of purpose

    • ideal customer/audience identity

    • clarity of USP & UVP (authority)

    • precision, persuasiveness, and barriers to conversion

    • site visitor experience compared to top competitor

  • Strategic Communication Analysis Report

    • post-discovery, pre-analysis assessment

    • website performance and competitive analysis

    • post-analysis strengths and weaknesses assessment

    • 3 step-up action recommendations

Phase 3: Progress Analysis

  • 3- and 6-month website performance analyses

    • basic website/content review and follow-up analysis reports

    • conversion/revenue check-ins

Investment and Delivery

Phase 2 Investment: $3,000

Report Delivery: 21 business days from payment

Phase 3 Investment: 2 x $400, invoiced at 2.5 and 5.5 months

Follow-up Report Deliveries: within 10 business days of payments

Total Investment: $3,800


massive action plan

Phase 1: Deep Discovery

  • Deep Discovery Questionnaire

  • 45-Deep Discovery Phone Call

  • Deep Discovery Follow-up Questionnaire

Phase 2: Analysis and Reporting

  • Website Performance and Competitive Analysis

    • website compared to top 3 self-identified and digital competitors

  • Website Strategic Communication Review

    • structure/flow

    • clarity of purpose

    • ideal customer/audience identity

    • clarity of USP & UVP (authority)

    • precision, persuasiveness, and barriers to conversion

    • site visitor experience compared to top 3 competitor

  • Lead Generation and Conversion Efficiency Analysis

  • Strategic Communication Analysis Report

    • post-discovery, pre-analysis assessment

    • website performance and competitive analysis

    • post-analysis strengths and weaknesses assessment

    • 3 opportunities within easy reach and 1-3 recommended step-up actions to maximize each

  • Up to 8 hours web page, blog post, white paper, and/or print content editing/revision

Phase 3: Progress Analysis and Strategy Refinement

  • 3-,6-, 9-, and 12-month website performance analyses

    • website/content review and follow-up analysis reports

    • conversion/revenue check-ins

  • quarterly 1-hour strategy calls 

Investment and Delivery

Phase 2 Investment: $5,000

Report Delivery: 28 business days from payment

Phase 3 Investment: 4 x $400, invoiced at 2.5, 5.5, 8.5, and 11.5 months

Strategy Calls within 14 business days of payment; follow-up reports delivered within 14 business days of calls

Total Investment: $6,800


MONTHLY RETAINER OPTIONS

As needed coaching/consulting, editing, revising, research and analysis

Up to 5 hours: $1,500

Up to 10 hours: $2,500

pre-paid, billed on the first of the month