Referrals are perhaps the most efficient way to get new business and establish yourself as a problem solver. In this post, I show you how I interact with people when I give and receive a referral and what I do to stay connected and valuable after the fact.
Authors and other business people have been leveraging the power of the internet for many years, but the repeal of net neutrality rules is a game changer with the potential to limit your ideal reader's ability to discover you.
In this post, I examine some of the potential effects of the repeal and how new and established authors can mitigate risks by being more aware of the environments in which they operat and proactive in their marketing approach.
Are you confused by the terms book marketing, book promotion, and book sales?
Do you know why understanding the differences matters? If you're like most authors, the goal of publishing your book is to sell that book.
Again and again.
In order to do that, you must convert prospects into buyers.
In this post I talk aout the differences between book marketing, book promotion, and book sales so you can connect with readers better and faster and sell more books.