net neutrality

How the F.C.C. Repeal of Title II (Net Neutrality) May Affect Authors and Other Small Business Owners

How the F.C.C. Repeal of Title II (Net Neutrality) May Affect Authors and Other Small Business Owners

Authors and other business people have been leveraging the power of the internet for many years, but the repeal of net neutrality rules is a game changer with the potential to limit your ideal reader's ability to discover you.

In this post, I examine some of the potential effects of the repeal and how new and established authors can mitigate risks by being more aware of the environments in which they operat and proactive in their marketing approach.

Who Is Your Ideal Reader, and Why Does Your Book Matter to Them?

Who Is Your Ideal Reader, and Why Does Your Book Matter to Them?

This post will help you to define your ideal reader by asking you to identify your book’s highest level of contribution, who wants to hear what you have to say, and where those readers go to find the type of information your book provides.