Most freelancers do their jobs, the tasks clients hire them to do. But they miss the big picture and a huge opportunity to serve their clients' higher needs and support their long-term goals.
It's important to understand the legal and reputational risks you face as an author, particularly if you write nonfiction. You may be familiar with the rules that apply to academic writing, but those rules most likely do not apply to you now.
What follows is an explanation of how to track and cite your sources per Chicago Manual of Style (CMOS), which is the publishing industry's style guide.
When does adding value devalue your business and detract from your quality of life?
Most of my posts are written to help authors, and authors can certainly learn what not to do here. But, this post is specifically for other editors and service providers.
I'm writing this because perhaps you too are experiencing what I've been experiencing, and perhaps we can overcome this together.
Are you confused by the terms book marketing, book promotion, and book sales?
Do you know why understanding the differences matters? If you're like most authors, the goal of publishing your book is to sell that book.
Again and again.
In order to do that, you must convert prospects into buyers.
In this post I talk aout the differences between book marketing, book promotion, and book sales so you can connect with readers better and faster and sell more books.
If you want to sell the idea of your book to an agent, acquisition editor, or a publisher you must have an excellent query letter. Not an excellent book, an excellent query letter.
There are many excellent books out there that will never be published (by a publisher that uses editorial discretion*) because the author didn’t demonstrate an understanding of the market, a hook, a plan, and a fit.
Establishing social media boundaries is critical to the success of your brand.
Do you have a social media strategy, and does it articulate who (or the types of accounts) you will connect with on various social media platforms?
I designed this post to help you identify and correct areas where your social media practices are working against you if you are trying to enhance your credibility as a professional*.
Are you writing a book but aren't sure which publishing option is right for you?
There are many options: traditional, indie, hybrid (sometimes called partner), and self-publishing.
This article is designed to help you identify which one fits your needs and goals. I’ll provide a brief overview of each option’s business model, pros and cons, and a profile of the type of author who may consider it.
Using passive voice is an oft-cited faux pas for writers.
Before I get into what it is and how to correct it, I want to be clear: Passive voice is not a bad thing. Don't listen to grammar pedants who tell you otherwise. It's better to use active voice in many writing situations. This post addresses situations when active voice is better than passive and why.
If you are an author who aspires to have your book published by any means other than self-publishing, you absolutely should participate in Twitter pitch events because literary agents and acquisition editors are participating.
If you’re an author in the making and don’t have a book to publish yet, you absolutely should not participate in Twitter pitch events. You absolutely should observe a Twitter pitch event! In this post, I tell you why.