Marketing

The #1 Networking Mistake Amateur LinkedIn Users Are Making

The #1 Networking Mistake Amateur LinkedIn Users Are Making

LinkedIn is a powerful networking tool for serious business people, but many users are making the big mistake I talk about in this post and in doing so limiting their professional standing and income.

How the F.C.C. Repeal of Title II (Net Neutrality) May Affect Authors and Other Small Business Owners

How the F.C.C. Repeal of Title II (Net Neutrality) May Affect Authors and Other Small Business Owners

Authors and other business people have been leveraging the power of the internet for many years, but the repeal of net neutrality rules is a game changer with the potential to limit your ideal reader's ability to discover you.

In this post, I examine some of the potential effects of the repeal and how new and established authors can mitigate risks by being more aware of the environments in which they operat and proactive in their marketing approach.

Who Is Your Ideal Reader, and Why Does Your Book Matter to Them?

Who Is Your Ideal Reader, and Why Does Your Book Matter to Them?

This post will help you to define your ideal reader by asking you to identify your book’s highest level of contribution, who wants to hear what you have to say, and where those readers go to find the type of information your book provides.

The Differences Between Book Marketing, Book Promotion, and Book Sales and Why They Matter

The Differences Between Book Marketing, Book Promotion, and Book Sales and Why They Matter

Are you confused by the terms book marketing, book promotion, and book sales?

Do you know why understanding the differences matters? If you're like most authors, the goal of publishing your book is to sell that book.

Again and again.

In order to do that, you must convert prospects into buyers.

In this post I talk aout the differences between book marketing, book promotion, and book sales so you can connect with readers better and faster and sell more books.